telemarketers are required to call people from a long list of names. Once
telemarketers engage a potential customer on the phone, they must read a
scripted sales pitch to the customer in an attempt to sell him or her a product.
In some instances telemarketers make up their own sales script but more often
than not the script is provided to them by their employers. Telemarketers may
also be responsible for generating their own list of names from telephone
directories and lists purchased by their company.
The duties of telemarketers may include confirming orders placed with field
representatives and conducting marketing surveys to find sales prospects. In
some cases telemarketing is only one part of a company's overall sales
operation, and the telephone specialists work as a team with direct-mail or
field experts. In these instances telemarketers typically target people who have
already purchased merchandise from the company.
Education and Training Requirements
Telemarketing requires no particular educational credentials and training is
generally provided on the job. Specialists in the field come from a variety of
backgrounds. The most successful workers have good telephone personalities and
strong sales skills.
Read more: Telemarketer Job Description, Career as a Telemarketer, Salary,
Employment - Definition and Nature of the Work, Education and Training
Requirements, Getting the Job - income