Search engine optimization is not about "fooling" search engines. The tactics
and strategies we publish are legitimate - the "bleeding edge" techniques that
you will come across in SEOP (Search Engine Optimization Professional)
discussion forums are better left to a time when you have a greater
understanding of the subject and are prepared to take the associated risks.
The bottom line is that search engine marketing doesn't have to take up too much
of your time - follow simple guidelines and keep the phrase "content is king"
close to mind and you should see your web site traffic steadily increase.
Need to learn about search engine ranking and optimization strategies, without
having to spend months in research? More than just a book; this is one of the
most comprehensive training programs published including the book, added tools,
videos and a members only forum - SEO BOOK
Other Sections
General web marketing & promotion articles
Online business security articles and tools
Affiliate marketing strategies and tutorials
Ecommerce tutorials and guides
Web development tutorials and articles
Search engine optimization primer
The topic of search engine optimization, can be quite confusing. It's not rocket
science. If you're new to the world of SEO, this beginner's guide will help you!
Latent Semantic Indexing - LSI
Latent Semantic Indexing is playing an increasing role in how search engines
rank pages. Pick up some basics of LSI to consider in regards to your own search
engine optimization strategy.
Optimizing for Bing rankings
Bing will be providing Yahoo with search results sometime in 2010. Given that
when this happens, Bing will have over a quarter of the search engine market
share, it really can't be ignored. Pick up a few Bing optimization tips.
Getting inbound links
Inbound links from related, quality sites can give your search engine rankings a
boost. Attracting link love isn't as easy as it used to be; so if you're having
trouble getting other sites to link to you, try this strategy.
Linking - avoiding bad neighborhoods
What is a bad neighborhood when it comes to linking? What can be the effects on
your search engine rankings? How do you avoid bad neighborhood linking? Learn
more in this article.
Title Tag guidelines - powerful spider food (revised)
Search engine optimization through the effective use of Title Tags. 60 to 100
characters is not a lot to play with, but when used properly can really boost
your page rankings.
Meta Tags and Zen (revised)
An introduction to the use of Meta Tags and their importance in search engine
rankings.
The nofollow tag and search engines
How the nofollow tag works and effects on search engine rankings.
It's not just getting linked - anchor text
The importance of anchor text in relation to search engine optimization.
Why isn't my site listed in search engines?
It's one thing to have a low search engine ranking, quite another to have none
at all. Pick up some tips on why you may be having trouble getting your site
listed.
Frames or no frames - that is the question!
Benefits, disadvantages and resources relating to framed sites. Important
information regarding framed sites and search engine friendliness.
Text link ads - to buy or not to buy?
Buying text link ads as a part of search engine optimization strategy can be
expensive and fraught with traps for the unwary. Pick up some advice in this
article.
Keywords strategies
Guide to researching implementing keywords & keyphrases
Search Engine Marketing - hiring SEOP's or doing it yourself
Thinking of hiring a Search Engine Optimization firms or optimizing your web
site yourself? Read our guide for tips on selecting the right company and some
pointers for DIY optimization.
Robots who read
Giving SE spiders direction - a basic guide to the use of the robots meta tag
PPC - Pay Per Click - tips and resources
Free search engine listings are becoming scarcer as more search engine companies
turn to paid inclusion models such as PPC. Learn more about Pay Per Click
strategies in this guide.
Reciprocal links - traps and tips
Linking management software has become increasingly popular - with many traps
for the unwary. Pick up some tips in this article/review
Changing domain names? use mod_rewrite!
mod_rewrite is a powerful set of Apache directives that are very search engine
friendly - great for preserving your rankings if you change your domain name.
How do you find good keywords?
Trial some free tools you can use to ascertain popular keywords and phrases for
your industry. From our June 16 Ezine.
Moving or renaming files on your web site? - Giving search engine spiders
direction
If you are renaming or moving files, you may lose your page rankings! Preserve
your hard-earned rankings with this simple .htaccess 301 redirect
Meta tag generator
Free and easy to use, our meta tag generator can help you in boosting your
search engine rankings.
Identifying Search Engine Spiders
Basic search engine spider identification chart and tutorial on how to keep
specific agents and robots from stripping your web site.
Translating pages into different languages
Search engines see pages that you translate into different languages as separate
pages - this strategy can provide you with more tickets in the search engine
lottery.
Search engine optimization marketing glossary
Not sure of the difference between an IBL or OBL? . Our glossary provides
definitions of common terminology used in search engine marketing and
optimization.
Search engine monitoring tips
Adding fresh content, refining existing pages and checking your rankings
regularly are only components of search engine monitoring - delve deeper and
reap the rewards.
Search engine relationships
With mergers and acquisitions happening every other month lately, it's getting
rather confusing as to which search engine company is supplying what results to
what other engines. Read the latest breakdown.
Search engine optimization software
Learn more about the benefits and challenges associated with automated
submission & optimization applications. Read our review of a great package and
download a free version!
Search engine marketing/optimization book review.
Looking for a great book on Search Engine Marketing and Optimization? Read our
review of the best guide currently available
Page jacking - identifying/dealing with pacemakers
The effects of page jacking on search engine rankings, how it's done and what
you can do about it.
Optimization - Free Google Tools
Webmaster-oriented online tools utilizing Google's Web API's that can assist
with search engine optimization.
Using articles as a search engine strategy
We know that content attracts search engines, but is having 50 articles from
external authors better than having 10 of your own original pieces?
Paragraph 1, search engine spiders and visitors (revised)
The importance of the first paragraph on your pages + information on search
engine friendly images. Give spiders some substantial food and they will reward
you with an increase in web site traffic!
Flash & Search Engine Optimization (updated)
Flash - the SEO nightmare - Issues and challenges
Link Building - expert advice
A rarity for Taming the Link2city.com, we've published a guest writer article!
Link building and link popularity concepts and strategies in this article from
Larry Sullivan from Linking101.com
Keywords=(revised)
Utilizing spelling errors to increase web site traffic. Improve your search
engine rankings with this interesting technique - it really works!
Internet Marketing, Site promotion and Etiquette.
The "Common Courtesy Strategy (CCS)" series. A guide to getting your site and
products noticed on the Internet using common courtesy as a tool! Reciprocal
linking is a great way to get noticed by SE's!
Buying web traffic
Some things to consider before paying to have visitors sent to your site.
Pay-per-click, Pay-per-view, Pay-for-listing, Site exit traffic, Pop ups, Pop
under - there are many different avenues and too many web masters/site owners
are wasting their money while looking for the "magic bullet"
Studying Web Traffic and Server Logs
What is a hit? What is a visitor? What is a page view? Differentiating between
traffic statistics terminology.
Search Engine Fever
Promotion on a budget. Investigation & results of a marketing exercise in paid
search engine placement.
FFA - The Facts
Have you seen the ads offering to submit your URL to 8,567,291.1 sites for FREE?
Do they work? Search engines submissions are not all created equal and some may
actually damage your rankings. Read on..
Optimizing for Baidu (from the TTB blog)
What's a Baidu? It's the biggest search engine in China, heads and shoulders
above the Mighty G in terms of popularity. With China about to explode onto the
ecommerce scene, perhaps it's a market you should look into. Pick up some Baidu
optimization and submission tips.
XML Sitemaps - beginners guide
Will having an XML Sitemap boost your search rankings? How do you create and
submit a sitemap anyway? Tips and tripe about XML sitemaps for the beginner.
Google ranking & country specific searches
Having problems ranking on country specific searches in Google or do you want to
be able to associate a part of your site with a particular region? This simple
tip may help!
Google's supplemental results
If some of your pages listed on Google as being supplemental results - the sky
is not falling! Learn more about the supplemental index and how to get out of
it.
What is PageRank™?
A brief look at PageRank™ and how you can view the PR of a site using the Google
Toolbar. From our Ezine.