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Answer:Links are much more important.
There are two schools of thought that exist in
the Search Engine Optimization industry…
1) “SEO Page Optimizers”
SEO Page Optimizers use the strategy of optimizing
their web sites by adding keywords and writing
keyword optimized content pages for the keywords related to
their product.
2) “SEO Link Builders”
SEO link builders use the SEO strategy of acquiring or
buying in-bound links to their web pages.
In the competitive search engine arena, the
Link Builders always rank higher in the Search
Engine Results Pages (SERPS) for any given keyword or keyword
phrase. Why? Because the top search engines know that
“on-the-page” SEO can never hold any significant value
since to searchers because it’s way too easy to manipulate
keywords on web pages. Anybody with a computer and Microsoft
FrontPage can “stuff” a web page full of keywords.
This shows you that Relevant Links and
PageRank are critical to achieving high search engine
rankings.
For example, do a search at
Google for the highly competitive keyword
“computers” and you’ll find Apple and Dell rank numbers
1 and 2 in the Search Engine Results Page (SERP). Now, click
through to the Apple and Dell pages and look for the word
“computers” in their web page text. What did you find? Neither
www.apple.com or
www.dell.com have the word
“computers” in their text!
CONCLUSION:
Relevant Links and PageRank Win! |
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