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Search Engine Stats Solution and Maintenance!
Search Engine Marketing is an increasingly
popular tool in successful marketers' media mix. If you have any doubt about the
market reach through major search engine, let us share with
you some search engine facts:
Share
of Worldwide and U.S.
Consumer Searches, January 2003
(includes searches at sub-channels
such as Yahoo! Finance or MSN Shopping) |
| |
Worldwide
English-Speaking |
United
States |
| Google |
33% |
23% |
| Yahoo! |
24% |
26% |
| MSN |
19% |
17% |
| AOL
Proprietary & WWW |
12% |
20% |
| Source:
comScore Media Metrix qSearch |
| Share
of Total U.S. Searches by Location, January
2003 |
| |
Home
Users |
Work
Users |
University
Users |
| Yahoo! |
25% |
26% |
27% |
| AOL |
25% |
14% |
18% |
| Google |
23% |
27% |
31% |
| MSN |
15% |
22% |
12% |
| Source:
comScore Media Metrix qSearch |
While a January 2003 OneStat
report indicates that the global usage share of Yahoo
increased from 20.6 percent to 22.1 percent since
November 2002, the global usage share of Google
decreased 0.4 percent during that time.
| Search
Engine Global Usage Share |
| Google |
54.7% |
| Yahoo |
22.1% |
| MSN
Search |
9.5% |
| AOL
Search |
3.7% |
| Terra
Lycos |
2.8% |
| Altavista |
2.5% |
| Askjeeves |
1.5% |
| Source:
OneStat, January 2003 |
Data from qSearch
demonstrates reveals that smaller sites, such as
Dogpile and Ask Jeeves, appear to have earned
positions as "destination" search sites,
demonstrated by visitor-to-searcher conversion rates
of 83 and 75 percent, respectively. Dogpile's
meta-search capability, which allows users to search
multiple engines at once, and Ask Jeeves's natural
language search capability have clearly helped
establish these sites as important resources for a
loyal base of consumers.
Average
Visitor-to-Searcher
Conversion Rate, January 2003 |
| |
Avg
Visitor-to-
Searcher Conversion
Rate |
Avg
Weekly
Searches per
Searcher |
| Total
U.S. Internet |
64% |
10.8 |
| Dogpile |
83% |
5.0 |
| Google |
82% |
9.4 |
| Ask
Jeeves |
75% |
4.4 |
| Altavista |
58% |
4.8 |
| AOL |
54% |
7.9 |
| MSN |
52% |
4.9 |
| Yahoo! |
51% |
7.1% |
| Lycos |
30% |
2.8 |
| Netscape |
25% |
4.2 |
| Source:
comScore Media Metrix qSearch |
While comScore analyzes
the search engines, OneStat takes a look at the search
phrases that drive traffic to sites.
| Most
Popular Word Phrases |
| 2
word phrases |
29.22% |
| 1
word phrase |
24.76% |
| 3
word phrases |
24.33% |
| 4
word phrases |
12.34% |
| 5
word phrases |
5.43% |
| 6
word phrases |
2.21% |
| 7
word phrases |
0.94% |
| Source:
OneStat, April 2003 |
|
|
Percentage
of total population who are Internet users
|
Demographics
for Search
|
Year
2000 = 58%
Year 2001 = 57%
Year 2002 = 62%
Most popular place of use
At home
|
| Male |
61% |
| Female |
62% |
|
Age
|
| 2-11 |
3.9% |
| 12-17 |
11.8% |
| 18-24 |
8.6% |
| 25-34 |
17.5% |
| 35-49 |
31.5% |
| 45+ |
37.0% |
| 55+ |
17.3% |
| 65+ |
6.6% |
|
|
| Time
on Search Engine |
U.S.
Consumers Online
|
(in
minutes per session)
| Google |
24.1 |
| Altavista |
18 |
| Ask
Jeeves |
16.2 |
| Yahoo! |
10.7 |
| Lycos |
7.6 |
| AT&T |
7.5 |
| Netscape |
7.3 |
| AOL.com |
6.9 |
| iWon |
6.9 |
| MSN |
6 |
|
|
| |
July
02 |
July
01 |
| Online |
177.2
mil |
173.6
mil |
| Sessions |
36 |
32 |
| Hours |
19.2 |
16.5 |
| Pageviews |
1267 |
1114 |
|
|
|
Online Shoppers
|
| 19%
|
of
total population
|
|
32%
|
of Internet Users
|
|
|
|
Sources: Comscore Media Metrix
and Nielsen/Netratings |
The Pew Internet and American Life Project conducted a recent study on how important search engines are for users. The report is dated July 3, 2002, so it's very current.
The report, based on extensive research, surveys, and analysis, says that more than eight in ten American internet users have gone to search engines to find information on the Web.
Further, more than one in four, or about 33 million adults, use a search engine on a daily basis. Fully 85% of American internet users have used an online search engine to find information on the Web. Only sending or reading email outranks search-engine queries as an online activity.
The study also examined individual differences and search engine use. Some of the key findings:
-
Men are more likely than women to use a search engine on a typical day (33%, compared to 25% of women).
-
College graduates are also more likely to use a search engine on a typical day (39%, compared to 20% of high school
graduates)
-
Internet users who have been online for three or more years are also heavy search engine users (39% on a typical day, compared to 14% of those who got access in the last six months).
Other interesting facts . . .
-
A study from IMT Strategies found that a company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2001).
-
NPD Group study shows search engine positions are 2 to 3 times more effective in generating sales than banner ads.
-
According to a survey of Web marketers by WebCMO, search engine marketing was rated as the most effective means of promoting a Web site beating banner advertising, e-mail, and off-line promotion.
-
Nine out of ten web users visit a search engine, portal or community site each month. They also revisit frequently, around five times per month.
-
Search engines are the top way consumers find new web sites online, used by 73.4% of those surveyed.
-
Search engine positioning was the top method cited by web site marketers to drive traffic to their sites (66%), followed by email marketing (54%).
-
On average, Americans experience "search rage" if they don't find what they want within 12 minutes.
-
97 percent of Fortune 100 companies had some type of site architecture problem that might give them problems being found by search engines.
-
Americans search the web practically every other day. Nearly 1/3 search once or more per day.
-
On average, Americans spend 1.5 hours per week searching for information.
Stay Current With Changes in Search Engine Marketing.
There’s no
such thing as a learning curve in the field of Search Engine
Marketing. Just about the time you’ve got it figured out, it
branches off in another direction. That’s why you need a
partner who can advise you on what lies ahead. Keep up-to-date
with the latest search engine news, request your Link2CITY Inc
newsletter today.
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