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SEO Report: Does it have SEO problems?

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Business online has changed tremendously. The way a website is viewed and ranked by Search Engines has drastically shifted. To set the standard, we have developed an Online Effectiveness SEO Analysis. This analysis will target multiple aspects of your website; and is based upon Algorithm Calculation of over 50 variables, including:

Overall grade: based on algorithm calculation/analysis of all variables, including search engine data.
Approximate traffic

 

 

1. Increased Spending on Websites

Businesses are predicted to increase online marketing spending, with websites taking the front seat, according to a recent survey. The survey found that 54% of respondents indicated that their businesses currently have websites. Unfortunately, most of those websites contain nothing more than general information, and less than half of them incorporate customer service features.

The importance of being easily findable on the Internet has still not been fully recognized by small businesses, but increasingly, smart entrepreneurs are taking notice. Next year will be marked with increased spending on website development, lifting business sites from their current iterations as online brochures to more prominent positions as useful resources for customers.

Those making valuable upgrades to their online presences will increase functionalities revolving around e-commerce, reservation systems, corporate blogs and social media integration. Furthermore, we may see increased attention on better web design.

2. Smartphone Revolution

A whopping 49% of small business owners use smartphones, outpacing the rest of America in smartphone adoption, according to a recent Forrester study.

As more small business owners are exposed to smartphones on a daily basis, it’s inevitable that they will begin to innovate with mobile technologies. In 2010, business owners were tweeting on the go, using location-based services and investing in mobile advertising.

In 2011, the smartphone revolution will continue to ensue, with ever increasing smartphone adoption. Mobile devices will continue to change the way that companies of all sizes do business. With most business needs at the tips of their fingers, small business owners will experience more flexibility than ever before.

3. Social Shopping and E-Commerce Advancements

While a number of small businesses benefited from social shopping in 2010, others were left wondering if group buying was really worth the risk.

Regardless, it’s evident that e-commerce is a huge advantage for small businesses taking part in it. Offering their products online, businesses have widened their customer bases beyond their local markets.

While only 30% of small business websites currently incorporate e-commerce abilities, the increased buzz around online and social shopping will probably push more small business owners to experiment with the medium in 2011.

4. More Focused Social Media Efforts

This year was a time of social media experimentation for many small business owners. Testing many social media services in the past year, small businesses are becoming more knowledgeable about which platforms their customers use most and how their companies can benefit from staying connected on each platform.

It isn’t uncommon to visit a small business’s website to find a mass of social icons pointing to less-than-utilized profiles all across the web. It seems that anxious entrepreneurs have spread themselves thin in the social media realm this year, trying out every platform that got buzzed up.

The simple truth is that not every platform is right for every business — it’s all about where your customers are.

Having answered quite a few social media questions from small business owners this year, I have a feeling that next year is really going to be about paring down to the essentials based on proven successes and strong metrics.