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In recent years, the
Internet has become a powerful medium for communicating to customers,
increasing sales and developing brand recognition.
The chosen vehicle by
users for navigating the net is the search engine. They connect
consumers with providers at the very moment of consumer interest and
enables all of us to find exactly what we want, when we want it. As
such, search engine marketing (SEM) cannot be ignored as a necessary
component in every compressive marketing strategy. It is a high volume,
cost effective and delivers highly targeted leads.
High
Volume
Audience reach is
constantly growing wider as internet usage becomes more and more
commonplace in households and business places. According to the Internet
World Stats--
Internet users in North
America has exceeded
233 million and this
number is growing. This equals approximately 70% of the population. Ryan
P. Allis, author of Zero to One Million, states over 60% of consumers
use the Internet during the research and consideration phases of the
buying cycle.
Cost
Effective
Paid search campaigns are
action-based, so fees are only charged after a click is made on an ad.
Organic search rankings are slower to take effect but once they do, be
prepared for an influx of free traffic. Being visible on the first few
page is very important because most users will give up after three
searches, according to a Search Engine Usage study.
Highly Targeted
The leads delivered are
highly targeted because the visitors are currently searching for your
product and/or service when they come in contract with your marketing
communications.
Today's Internet user is
experienced and loyal. According to an Enquiro study, over 72% of
participants have over 5 years of experience using the internet with 70%
preferring Google as their search engine. Make sure you include online
marketing in your marketing strategy or you will be missing out on a
huge audience. In addition, your competitors are probably already in the
search engines increasing their exposure and market share.
To learn more about an
Internet Solution that really works for your
business, use the form on "Contact Us" page to
secure a free one-on-one consultation
session- to help your business gain full
benefit from a web presence. |
