1.Tell your audience what kind of support they'll get after they buy. It
could be free consulting, tech support, free servicing, etc. This may also
answer some of their buying questions ahead of time. People don't want to buy
products without knowing you will be there to help if they have problems.
2.Ask people at the end of your copy why they decided not to buy. This will give
you new ideas on how to produce ad copy that's more profitable. Have a web form
or e-mail link in place so they can answer you. You may find out they don't like
your guarantee or graphics. It could be anything.
3.Think of ways to get your site or business in the the news. You could sponsor
a fundraiser, break a world record, hold a major event, etc. Simply write a
press release about what you've accomplished, then send it to media outlets that
cater to your target audience.
4.Hold a contest on your Web site. Give other web sites the option of offering
it to their visitors. This'll multiply your advertising all over the Internet.
It would become a viral contest. Of course the contest must either be ongoing or
held regularly so you could allow other online publishers to offer it to their
visitors or subscribers.
5.Tell your potential customers that your ordering system is highly secure. Also
reassure them that you take every effort to protect them. People want to feel
they are safe online. They want to know that you care about their well-being.
Tell them all about what you currently do for them to make them feel more
secure.
6.Carry business cards with you wherever you go. Have your Web address printed
on them. You can hand them out to anyone you meet. Just think of all the people
you meet on a regular basis: grocery clerks, post office workers, bag boys,
family members, friends, salesmen/women, etc.
7.Contact national radio stations to ask them if they are looking for guest
speakers. Tell them your area of expertise; maybe they'll book you for a show.
Of course you would want to contact targeted stations and shows which would want
to know more about you and your area of expertise.
8.Join clubs related to your area of business. You could trade leads with other
businesses. Learn new ways to run your business and sell your products. You
could also create your own online business club. You could provide private chat
rooms, message boards, articles, etc.
9.Think of a domain name for your Web site that's easy to remember. It should be
related to what your business does, sells or provides. If there aren't any
business names available, use your actual birth name. You could at least brand
yourself. Your own name will give you credibility.
10.Position your Web site at the top of pay-per-click search engines. You will
only pay your set amount for each click-through you get to your web site. Just
make sure your profits will pay for your advertising cost. If they won't, maybe
you could share a web site with another related business and split the costs.
11.Allow your visitors or customers to increase your traffic or sales. Ask them
how you can improve your business, Web site or product. You can ask them at your
Web site, in your e-zine, on your message board, in your chat room, in your
guest book, in your product packages, etc.
12.Team up with other e-zines that have the same target audience. Combine
subscriber bases and then publish one e-zine together to increase subscribers.
You could all include your ads and announcements in the e-zine. You could also
take turns for the top advertising space.
13.Swap endorsement advertisements with other Web sites. Endorsement ads usually
pull more sales and traffic than regular advertisements. People have taught
themselves to ignore advertisements because they see hundreds of them every day.
Endorsements usually don't look or sound like normal ads.
14.Outsource part of your workload to save time and money. You can spend more of
your time and money promoting your business. You'll save money on employee
costs, space costs, training costs, etc. Keep the work you enjoy doing to keep
you motivated and ship out the work you don't like.
15.Include a signature file on all the e-mails you send out. Provide your
business name, phone number, e-mail and web address, etc. Also include a brief
blurb for your business or the product you're selling. For example, you could
say, “How To Wash Your Car In Two Minutes or Less!”
16.Use pictures or graphics on your Web site that support the product you're
selling. They could give your visitors a clearer vision of your product, the
benefits of the product, people's emotion when they own the product, etc. You
could also use “before” and “after” pictures.
17.Create a friendly, long-term relationship with all your customers. Practice
good customer service and follow-up with them on a regular basis. You could
follow-up with gifts, greeting cards, free things, coupons, special offers,
reminders, your e-zine, helpful advice, etc.
18.Create strategic alliances with other Web sites. You could exchange banner
ads, sell each other's products as back-end products, cross-promote, etc. You
could also create a web site together and promote it on your separate web sites.
You would both just split the costs and profits.
19.Increase the perceived value of your product to skyrocket your sales. Add on
free bonuses, after- sale services or an affiliate program. Other factors that
would help are: your own domain name, a professional web design, a good-looking
product graphic and persuasive ad copy.
20.Give customers a discount on their total order to increase sales. You could
give them a discount for ordering over a set dollar or product amount. For
example, you could say, “Buy over $39 worth of products and get a 20% discount
on your order!” Another example, “Get a 15% discount if you order 3 or more
products!”
21.Allow your visitors to reprint the content on your Web site. Just ask them to
include your resource box and a link to your site in exchange. This will turn
your content into a traffic machine and the external links will help increase
your ranking in some search engines.
22.Provide a free contest or sweepstake at your Web site. It's a fact, people
like to win things. If you can fulfill that need, people will visit. You can
also attract them to revisit by holding one every week or month. You could also
start an opt-in list for people who enter your contest or sweepstake so you can
follow-up with them regularly.
23.Save time and money by using ad submitters. You will reach a larger part of
your target audience far more quickly than by manually submitting your ad. You
should manually submit your ad to the most popular web sites so you have a
better chance of being listed or placed in a good position.
24.Create a good first impression. You will not be able to sell very many
products if your visitors think your web site looks unprofessional. Use crisp
graphics, attractive color combinations, a readable text size, even spacing,
even margins, bold headlines, indent benefits, etc.
25.Stop procrastinating and start finishing all your business tasks. Do one at a
time. Don't get caught up thinking that you can never get them all done. Make a
list. Do the easiest or most crucial one first and move down the list. Cross off
each task as you complete it.
26.Develop a relationship with all your visitors and customers. Tell them how
much you appreciate them visiting your web site or buying your product. Invite
them to online and offline events like free chat room classes, parties, dinner
gatherings, business events, etc.
27.Hire a business coach to help improve you and your business. That could help
increase your sales, motivate you, balance your workload, etc. It would be like
renting an extra brain. You would have double the thinking power.
28.Stay away from being too comfortable with your income or life. You should
always be making new goals for yourself and developing new sales ideas. The
world keeps changing and if you pause too long, you might miss out. You only
live once.
29.Make sure you don't become a workaholic. Your mind needs time away from your
business life. This will help your brain think clearly while working. The best
time to get profitable ideas is when you're not thinking about them. They just
pop into your brain.
30.Create and follow short/long-term goals for your business. The short-term
goals can create early success and the long-term goals can create future
success. Design each goal so they all add up to your ultimate goal. Don't make
your goals too unrealistic otherwise depression and frustration could move you
farther away from them.